Basic Attributes Needed for Job-ready Corporate Bloggers

Summary:
Review this list of attributes and determine if you have the disposition to succeed as a blogger.

1. Proven track record of your ability to communicate effectively and manage a blog on an ongoing basis;
   
   
2. Passion and expertise for your specific subject matter that is reflected in your proven track record;
   
   
3. Ability to write and interact online with people in a natural, authentic, human voice that is real, engaging and transparent;
   
   
4. Commitment to developing and facilitating your blog;
   
   
5. Self discipline to post items at least a couple of times a week on your blog;
   
   
6. Curiosity that drives an effort to monitor comments on your blog as well as those on other related blogs;
   
   
7. Ability to listen to others and shape your blog into a conversation;
   
   
8. Ability to step out of the limelight and cite the insight and expertise of others within your blog;
   
   
9. Knowledge about how your blog can help customer service and business development;
   
   
10. Ability to effectively market and publicize your blog as an asset you can bring to a job within a specific industry;
    
    
11. Knowledge of acceptable employee blogging guidelines within your targeted industry; and
    
    
12. Feel for what is user friendly in terms of effective blog setup, graphic design and content organization.
    

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